FROM CEO SANDY ZINN

Hustle. Camaraderie. Love of the game.

 

These are not only the characteristics of playing team sports but also the foundation for a successful business.

Zinn Sports Group was built on those principles – a tireless work ethic, a love for sports and the relationships we build along the way.

Hustle was something ingrained in me as a child. My dad was big on the hustle. I always brought it to the ballfield. And he always brought the reminders.

It’s also something I’ve relied on throughout my career, and it’s a critical element for Zinn Sports Group. We use unparalleled hustle to bring emerging technologies to the marketplace and recruit rising talent in the sports industry, building organizational and personal brands along the way.

Whether it was with ESPN or Major League Baseball, hustle was a necessity for 25 years before I started ZSG. Working on a deadline, operating in real-time, managing dynamic operations, overseeing large staffs, spearheading high-profile business relationships – the grind was persistent.

So was the work. It was easy to ditch my accounting classes at Rutgers University when I realized there could be a career working in sports radio back in the early 1990s. I never thought I’d cover the Olympics, or Tiger Woods in his prime, or have so many other incredible experiences.

Having piles of work in a deadline-intensive atmosphere was commonplace at the outset of my career as a writer and editor with ESPN SportsTicker in the 1990s. With so many stories to tell, trying to beat our competitors with the latest news, the atmosphere instilled a certain work ethic.

That desire to work often extends far beyond the supposed end of shifts. But it also fuels a great sense of camaraderie. In fact, among the many relationships formed during my ESPN tenure was one with Justin Einhorn, ZSG’s Vice President of Operations.

While I turned from journalism to technology, Justin stayed true to his roots, focusing on content creation. He also has led an overseas office integration following a billion-dollar merger, so he’s no stranger to the business of sports.

It’s definitely become a big business, particularly in the area of technology.

I was fortunate enough to roam the frontier of baseball technologies for better than 12 years, from Pitch f/x to Umpire Evaluations to StatCast – game-changing systems working with trailblazing companies in the industry.

The work was incomparable, but so are the relationships made along the way.

Sports technology is universal, with vendors from different continents trying to make a dent in the landscape. It’s commonplace for us to work with people from around the globe and make friends along the way. With a lot of hustle, of course.